Over the course of the past several weeks, we’ve been making gradual updates and changes to the branding and identity of Den & Delve and the Den & Delve Shop. The first, and most obvious change, is that of the main logo. We’ve said goodbye to the “label maker” font (although it still holds a place in my heart) and landed on a crisp, clean font with an accent on our ever-important ampersand, which finds its way into so many aspects of the brand from Pinterest board titles to product names. This cleaner aesthetic lets the product and pictures take center stage, allowing for details and textures to shine.
Over in the online shop, we’ve restructured your shopping experience, allowing for additional viewing options like searching by specific “CATEGORIES & COLLECTIONS” and highlighting featured products. Let’s take a look at some of the changes…
The home landing page features a pile of pouches, and one click on the “START SHOPPING” will take you to all products in the shop. The upper right icons contain a search option, the shopping cart link, and a drop down menu to key pages and information such as “about” and purchasing, packing and shipping information.
Scrolling further down on the main page will lead you to key categories if you wish to shop by a certain aesthetic. There’s also an option to shop all pouches as well (however this will only show pouches and not other items). The bottom of the page reveals our featured items, which highlights the signature “arrow knots” – one of the first items ever developed for the Den & Delve Shop.
Anyone who’s recently made a purchase will probably have had their item arrive in our newest packaging. We still love the nostalgic casualness of paper wrapped packages, but we’ve traded in the traditional brown paper and modernized a bit with sleek black butcher paper. I’ve spent lots of time measuring and folding test pieces, trying to find just the right size paper and combination of folds. And while things have literally wrapped up quite nicely, I can’t promise I won’t continue to experiment with creative folding and wrapping! Of course, all packages are still tied up neatly with jute twine, and then sealed with one of our new logo stickers (in a variety of sizes to suit each & every shape package).
As we plan for future endeavors and potential options (like artist fairs, consignment or wholesale) we also developed a hang tag which can feature product information and pricing for customers to view while shopping Den & Delve items “in person”. I can see it now… an entire Den & Delve store. Oh, the possibilities!
Alas, for now shopping will remain exclusively at denanddelveshop.com where I continue to feature my handmade accessories, many of them being one-of-a-kind using unique and original vintage materials. New products will continue to fall into the featured categories, while special seasonal collections will be launched as a whole and featured while available. Check back soon as the Autumn 2016 Collection will be revealed in the upcoming weeks!